Measure a ChatGPT ad by what happens on your own website and in your own sales records. Anything a platform reports about itself is useful and is not a substitute. This page is Hi Dev's method, not a description of OpenAI's reporting.
What do you set up before spending?
- A landing page that matches what the ad promises
- Tagged links, so visits from the ad are labeled in your analytics
- Call tracking and form tracking on that page
- A way to record which enquiries became customers, in your CRM or a spreadsheet
What does Business Hub tell you?
Business Hub Insights describe your profile, not your ads: mentions, website clicks, and discovery topics over the past 28 days, as totals. They help you see whether people reach your site from ChatGPT at all.
What will you not be able to see?
Individual conversations. OpenAI does not share prompts or consumer conversations with businesses. Attribution from a conversational surface is incomplete, and we say what can and cannot be measured before a campaign starts.
What number matters?
Qualified enquiries and their cost, using a definition of qualified that your sales team agrees with. Clicks are easy to buy. A pilot is judged on whether the people who arrive are people you can serve.
Where these facts come from. Platform details were checked against OpenAI's help article, Setting up your business on ChatGPT, on November 11, 2026. The product is in beta and the rules change.
Hi Dev is an independent software studio. We are not affiliated with, endorsed by, or part of OpenAI. Eligibility, verification, and approval are decided by OpenAI.